Attention Stockholm, the distance to Gothenburg just got a lot shorter! Sneaky Steve, a Gothenburg favorite since 2007, has opened the doors to its newest stand-alone store at Sankt Paulsgatan 1 in Södermalm. In the wood-paneled walls of this soulful shop you can find everything you need for the Gothenburg lifestyle, from haberdashery to beard care products, a comfy leather club chair (not for sale) … and shoes, of course! Some were so impressed on opening night that they chose to tattoo the brand logo on their skin (in exchange for years of free shoes). The store is undeniably a heartfelt stride for the brand, but I opted for a business card. Welcome Sneaky Steve!

-RL Pearsall