In the ever-evolving world of fashion, where artistry meets ingenuity, there exists a Ghanaian Womenswear Brand that defies convention. BIIO, though relatively new to the scene, has already made a striking impression, and with the launch of its HYBRID collection, it’s ready to reshape the boundaries of pret-a-porter.
In the world of BIIO, fashion isn't just an outfit; it's a canvas for artistry, an exploration of contrasts, and an ode to self expression.
Written by Georgètte Dwomoh-Appiah
After a hiatus that left fashion enthusiasts eagerly awaiting their return, BIIO has emerged with the HYBRID collection as a beacon of innovation. This trans-seasonal collection is more than just a resurgence; it’s a revelation. It bridges the gap between the boldly athletic and the timelessly elegant, creating a mesmerizing dance between elements that only BIIO could choreograph.
The defining feature of the HYBRID collection is its audacious fusion of style. It’s a mesmerizing journey through unexpected combinations—sportswear’s vivid details and clean, structured lines become harmonious companions. The outcome? A palette of garments that breaks free from tradition and ushers in a new era of audacious couture. The collection’s crowning glory is the ‘faux layering’ technique. It’s not just a design choice; it’s a conversation. Here, sportswear elements and traditionally feminine silhouettes collide and harmonize, challenging norms and embarking on an exciting journey of redefinition.
In a world yearning for sustainability, BIIO is a torchbearer. The new collection doesn’t just speak of sustainability; it lives it. Through on-demand, small-batch production, BIIO celebrates quality over quantity, reducing waste and environmental impact. The brand’s commitment to ethical practices and mindful design reinforces the essence of the traditional yet sustainable approach African brands often take.
The brainchild of an introverted speech impaired young man with a penchant for self- expression, BIIO isn’t merely a brand; it’s an embodiment of authentic creativity and a deep desire to challenge the status quo. The HYBRID collection is their canvas— an artistic expression of their philosophy which beckons us to explore the extraordinary. Juxtaposing sportswear inferences with mild technological inclinations, HYBRID is made for those who revel in the uncharted—a tapestry of sports, tech and fashion, a bold fusion of elements that defines the new age of ready-to-wear.
Instagram @__biio__
Photographer @fredoclooe | Fred Ocloo
Videographer @kofiosam_ | Kofi Osam
Models @_modelmaya @kathleenkoumba | Maya Diallo, Kathleen Koumba
Art Direction @dharrren | Darren Shim Ziorkley
Styling @thestylennovator | Eny Kludjeson
Styling Asst. @maweeyah | Maria Sackey
Makeup @anaviosi__ | Akosua Boampong
Production – @rougepalette | Rouge Palette